Six Shifts Affecting the Digital Consumer

How should you align your game to cater or capture opportunities in the following shifts?
If the shift has not yet happened, how can you accelerate it?

Six Shifts

• Devices
• From PCs to mobile and touch devices
• Communications
• From voice to data and video
• Content
• From bundled to fragmented
• Social media
• From growth to monetization
• Video
• From programmed to user driven
• Retail
• From channel to experience

Source

• Developing a fine-grained look at how digital consumers behave